Howdy! I'm a seasoned Senior Copywriter/ACD with 14+ years of experience bringing brands to life through compelling storytelling. I've had the pleasure of working with tech giants like Google and LinkedIn, crafting campaigns, keynotes, and product launches that resonate with audiences worldwide.

My superpower is distilling complex tech into clear, engaging messages that persuades. I'm excited about leveraging my AI expertise to create compelling content. Let's chat about how I can help you.

Areas of Expertise

Copywriting
UX Writing
Content Strategy
Creative Direction

Work

Google | Mountain View, CA        

04/2017  - Present

Senior Copywriter / ACD   (04/2019 - Present)                                                                                        

I started as the only Copywriter for the entire Google Hardware org before leading the conception and launch of Google's first owned and operated stores. Currently focused on helping customers understand Google's Al product stories.


Google Fiber | Mountain View, CA     

07/2016  - 04/2017

Copywriter & UX Writer                                                                                  

As a brand Copywriter, I served the Google Fiber mission by crafting the voice, messaging, and marketing communications that helped bring superfast Internet to more people.


Linkedin | Sunnyvale, CA        

12/2014  - 07/2016

Copywriter / UX Writer                                                                                        

As a member of the Creative Studio team, I worked alongside art directors on product launches, brand campaigns, and UX design.


Shoprunner | San Mateo, CA        

11/2013  - 12/2014

Copywriter                                                                                       

As the only Copywriter on the Marketing team, I was the beacon of the brand voice. I worked on numerous customer acquisition campaigns, targeted emails, B2B communications, and the corporate rebrand.

mohammad.awadalla@gmail.com

LinkedIn

FAQs

  • I sure do. Whether it is Marketing Copywriting, or writing a user flow for a check out, it all starts with our goal. What do we want them to do? I then work backwards on what to say (message) and the best way (tone) to say it.

  • Great question. I actually attribute so much of what I know about people and marketing, to pizza. I grew up working at my father’s pizzeria in SF. It was there I learned about teamwork, conflict resolution, customer service, and hospitality. Plus, I love giving the shop any publicity. :)

  • That’s one of the perks of hiring me. I don’t celebrate Christmas, Hanukkah, or even Kwanza. Heck, I’m even iffy on birthdays. (I can explain over coffee). So while others are opening presents or caroling, I can be writing awesome lines for you.

  • I love the challenge of persuasion. I don’t care what medium I’m working on, I love using words and ideas to persuade someone to take an action.